- Using the right keywords (words people search for)
- Creating high-quality, useful content
- Optimizing titles, meta descriptions, headings (H1, H2, etc.)
- Improving page speed and mobile-friendliness
- Having good internal linking (linking your own pages together)
Off-Page SEO (stuff that happens outside your website):
- Backlinks (getting other websites to link to you)
- Social signals (shares and mentions on social media)
- Online reputation (reviews, brand mentions)
Technical SEO (making sure Google can find and understand your site):
- Sitemaps and robots.txt files
- Fixing broken links or 404 errors
- Structured data (schema markup to help Google understand content)